Measuring Employee Satisfaction

High performance workplaces regularly monitor employee satisfaction and invest time in projects to improve engagement levels.  Research shows that high levels of engagement impact positively on customer satisfaction, commitment, productivity and retention.

Surveys

Engagement is often measured by anonymous surveys administered periodically to gauge employee satisfaction in areas such as:

  • Management skills
  • Understanding of the organisation's mission and vision
  • Feedback on their performance
  • Teamwork
  • Communication
  • Rewards and recognition

The factors that drive engagement will vary from company to company, so a well-designed questionnaire covers all areas of the employment relationship that could impact on satisfaction levels.  The goal is clearly to identify what is working well and areas for improvement.  Regular re-evaluation of satisfaction levels is important to monitor improvements and identify any new problems that may have arisen since the last survey.

Focus Groups

Depending on the size and culture of the company, meeting with small groups of people and asking the same questions verbally can be an effective way of measuring satisfaction.

Exit Interviews

You have a good opportunity when people resign to capture meaningful feedback about the reasons for turnover and possible areas of dissatisfaction.  Sometimes people will talk more openly and honestly about aspects of the company that they don't like when they're about to leave.

Making Improvements

It's important to be aware before you embark on an employee satisfaction survey that asking people for their feedback and failing to follow up can actually have an adverse effect on satisfaction levels. Before initiating this process, it's important to commit to taking action to address any areas for improvement.  

To get the best results from a satisfaction survey, communicate the findings quickly and effectively and involve team members in improvement projects to create buy-in.  

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